Presented by Janine Bertram Kemp. Should non-profits market themselves? Yes! Marketing your Center for Independent Living’s philosophy, services, and value in your community is a key strategy for public awareness, outreach, and even fundraising. This brand new presentation will give you the information you need to start or improve your CIL’s marketing efforts; create an organization with a mission and reputation that’s broadly recognized in your community; and, effectively work in traditional and online media to advertise your message and services far and wide. Learning Objectives: --Upon completion of this webinar, participants will have knowledge and resources which will enable them to: --Explore marketing priorities and core messages through effective conversations with board members and other key stakeholders --Describe the value of clear, identifiable branding Identify strategies for building productive relationships with mainstream media outlets --Describe strategies for effective web marketing that include social media and search engine optimization